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Exam 10: Decision Support Systems

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Question 21

Multiple Choice

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Many companies are using GIS technology along with global positioning system devices to do all of the following except:

A) Map customer traffic patterns within each store
B) Choose new retail store locations
C) Optimize distribution routes
D) Analyze the demographics of their target audiences

E) None of the above
F) B) and D)

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Question 22

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Which of the following is an example of an unstructured data source?

A) ERP database
B) CRM database
C) Other databases
D) E-mail

E) A) and B)
F) None of the above

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Question 23

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Which of the following statements is a characteristic of the content dimension of information?

Which of the following represents knowledge in the form of a network of data elements including both the data and the methods/processes that act on those data?

Which of the following statements is a characteristic of the form dimension of information?

A neural network can be trained to learn which credit characteristics result in good or bad loans.

Which of the following is one of the most common and useful types of data mining for marketing?

_______________ is commonly used by pharmaceutical and biotechnology firms to develop and observe the behavior of computerized models of new drugs and materials.

Enterprise information portals are typically tailored or personalized to the needs of individual business users or groups of users.

Expert systems fail miserably in solving problems requiring a broad knowledge base.

New information technologies and networked PC versions of DSS software have made decision support available to lower levels of management, non-managerial individuals, and self-directed teams.

Virtual reality becomes _______________ when users, who can be anywhere in the world, use VR systems to work alone or together at a remote site.

Online analytical processes involve all of the following analytical operations except:

If customers who purchase item A are already likely to purchase item B, then they'll be even more likely to buy item B if it is in a display just outside the aisle that holds itemA

Operational databases are maintained by transaction processing systems.

A(n) _______________ is a Web-based interface and integration of MIS, DSS, EIS, and other technologies that gives all intranet users and selected extranet users access to a variety of internal and external business applications and services.

_______________ is an example of an unstructured, operational management decision.

The first goal of executive information systems was to provide top executives with immediate and easy access to information about a firm's critical success factors (CSFs), that is, key factors that are critical to accomplishing an organization's _______________ objectives.

Harrah's, Capital One, and Barclays are a few of the companies using _______________ DSS models to identify customers who produce the greatest profit.

Dell, Wal-Mart, and Amazon are a few of the companies using _______________ DSS models to stimulate and optimize supply chain flow and reduce inventory levels.