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Exam 8: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

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Question 41

True/False

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Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product.

A) True
B) False

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Question 42

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A network of organizations and business processes for procuring raw materials,transforming these materials into intermediate and finished products,and distributing the finished products to customers is called a:

A) distribution channel.
B) supply chain.
C) value chain.
D) marketing channel.

E) All of the above
F) A) and C)

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Question 43

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Which of the following is not an example of next-generation enterprise applications?

With new flows of information made possible by Web-based tools,supply chain management can more easily follow a push-based model.

A build-to-order supply-chain model is also called a ________ model.

Inefficiencies in a supply chain are primarily caused by inaccurate information.

Analytical CRM uses a customer data warehouse and tools to analyze customer data collected from the firm's customer touch points and from other sources.

Systems that enable a firm to generate demand forecasts for a product,and to develop sourcing and manufacturing plans for that product,best describes supply chain ________ systems.

Which metric is based on the relationship between the revenue produced by a specific customer,the expenses incurred in acquiring and servicing that customer,and the expected life of the relationship between the customer and the company?

Enterprise application vendors are now including ________ features,such as tools for data visualization,flexible reporting,and ad hoc analysis,as part of the application.

In the pre-Internet environment,supply chain coordination was hampered by the difficulties of making information flow smoothly among different internal supply chain processes.

In a push-based model of SCM systems,actual customer orders or purchases trigger events in the supply chain.

Customer relationship management systems typically provide software and online tools for sales,customer service,and:

You have been hired by Santori,Inc.,a small company that imports and distributes an Italian sparkling water.The company is interested in what benefits an enterprise system would bring.Would an enterprise system be appropriate for this company? What steps would you take in determining this?

Identify and describe three major enterprise applications.

Components or parts of finished products are referred to as:

Capabilities of supply chain execution systems would not include:

Enterprise application vendors have created ________ to make their own customer relationship management,supply chain management,and enterprise systems work closely together with each other.

Concurrent supply chains are made possible by which technology?

Plant Away is an Oregon-based retailer and distributor of trees and shrubs.They have hundreds of smaller nurseries based around the country that grow the plant stock.The majority of their business is conducted online: Consumers purchase typically small quantities of products online and Plant Away coordinates the shipping from the most appropriate nursery.What unique problems might you anticipate they have in their supply chain? What might remedy these problems?