Question 1

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B)  e-commerce.

Accepted Answer

A)   third-party marketplaces
B)   seller-side marketplaces
C)   buyer-side marketplaces
D)   trading partner marketplacesE) None of the above
F) All of the above

Question 2

One method of conducting voice-based e-commerce is using e-wallets.

Accepted Answer

A) True 
 B)False

Question 3

The__________of e-commerce is an extension of traditional marketing media, such as radio and television.

Accepted Answer

A)   merchant model
B)   brokerage model
C)   advertising model
D)   infomediary model
E)   SelectF) A) and B)
G) D) and E)

Question 4

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

Accepted Answer

A)   consumer-to-consumer
B)   consumer-to-business
C)   business-to-business
D)   business-to-consumerE) All of the above
F) A) and C)

Question 5

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

Accepted Answer

A)   pull technology
B)   push technology
C)   stack technology
D)   queue technologyE) None of the above
F) B) and C)

Question 6

A similarity between e-commerce and traditional commerce is that both:

Accepted Answer

A)   use the same mode of service to cater to consumers.
B)   require a physical store to sell consumer goods.
C)   use magazines to provide product information.
D)   concentrate on selling products to generate profit.E) None of the above
F) All of the above

Question 7

Which of the following is a supporting activity in a value chain?

Accepted Answer

A)   Operations
B)   Logistics
C)   Technological development
D)   Marketing and salesE) A) and B)
F) A) and C)

Question 8

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

Accepted Answer

A)   pop-under ads
B)   pop-up ads
C)   dialog box ads
D)   banner box adsE) A) and B)
F) B) and C)

Question 9

In the context of Web marketing, a cookie is:

Accepted Answer

A)   the information that users save on the hard drive for later use.
B)   the information a Web site stores on a user's hard drive.
C)   a list of sites visited by a user in a day or the last few days.
D)   a list of sites that users bookmark on a browser for reference.E) A) and B)
F) None of the above

Question 10

__________relies on text-to-speech technologies.

Accepted Answer

A)   Seller-side e-commerce
B)   Voice-based e-commerce
C)   Traditional commerce
D)   Mobile commerce
E)   SelectF) All of the above
G) A) and E)

Question 11

_____ is a popular online payment system used on many online auction sites.

Accepted Answer

A)   Bitcoin
B)   Google Pay
C)   PayPal
D)   Apple WalletE) A) and B)
F) None of the above

Question 12

In the context of Web marketing, the term _____ refers to one user viewing one ad.

Accepted Answer

A)   ad blocker
B)   ad exchange
C)   ad impression
D)   ad connectE) B) and C)
F) A) and D)

Question 13

Click-and-brick e-commerce struggle to incorporate online interaction.

Accepted Answer

A) True 
 B)False

Question 14

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

Accepted Answer

A)   Marketing and sales
B)   Outbound logistics
C)   Operations
D)   ServiceE) A) and D)
F) A) and B)

Question 15

Companies exclusively using business-to-consumer (B2C)  applications:

Accepted Answer

A)   sell directly to consumers.
B)   rely on physical storefronts for customer interactions.
C)   approach customers through third-party agents.
D)   focus on using personalized physical stores to serve consumers.E) B) and C)
F) None of the above

Question 16

A popular application of the__________, which is a major business-to-business (B2B)  e-commerce model, is e-procurement.

Accepted Answer

A)   seller-side marketplace model
B)   buyer-side marketplace model
C)   third-party exchange market-place model
D)   trader-side marketplace model
E)   SelectF) C) and D)
G) B) and C)

Question 17

Electronic data interchange (EDI)  and electronic funds transfer (EFT)  are forms of__________e-commerce transactions.

Accepted Answer

A)   consumer-to-consumer
B)   consumer-to-business
C)   business-to-business
D)   business-to-consumer
E)   SelectF) A) and B)
G) A) and C)

Question 18

Using the _____, e-commerce sites sell digital products and services.

Accepted Answer

A)   brokerage model
B)   infomediary model
C)   mixed model
D)   subscription modelE) A) and D)
F) B) and D)

Question 19

_____ is a method for improving the volume or quality of traffic to a Web site.

Accepted Answer

A)   Electronic exchange
B)   Search engine optimization
C)   E-procurement
D)   Social engineeringE) None of the above
F) A) and C)

Question 20

In the third-party exchange marketplace model, a__________concentrates on a specific industry or market.

Accepted Answer

A)   vertical market
B)   horizontal market
C)   baseline market
D)   sideline market
E)   SelectF) B) and C)
G) D) and E)

Exam 8: E-Commerce

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

Correct AnswerverifiedShow Answer

Using the _____, e-commerce sites sell digital products and services.

Correct AnswerverifiedShow Answer

A similarity between e-commerce and traditional commerce is that both:

Correct AnswerverifiedShow Answer

In the context of Web marketing, a cookie is:

Correct AnswerverifiedShow Answer

Which of the following is a supporting activity in a value chain?

Correct AnswerverifiedShow Answer

In the context of Web marketing, the term _____ refers to one user viewing one ad.

Correct AnswerverifiedShow Answer

Companies exclusively using business-to-consumer (B2C) applications:

Correct AnswerverifiedShow Answer

The__________of e-commerce is an extension of traditional marketing media, such as radio and television.

Correct AnswerverifiedShow Answer

In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.

Correct AnswerverifiedShow Answer

In the third-party exchange marketplace model, a__________concentrates on a specific industry or market.

Correct AnswerverifiedShow Answer

One method of conducting voice-based e-commerce is using e-wallets.

Correct AnswerverifiedShow Answer

In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.

Correct AnswerverifiedShow Answer

Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.

Correct AnswerverifiedShow Answer

_____ is a method for improving the volume or quality of traffic to a Web site.

Correct AnswerverifiedShow Answer

__________relies on text-to-speech technologies.

Correct AnswerverifiedShow Answer

_____ is a popular online payment system used on many online auction sites.

Correct AnswerverifiedShow Answer

Click-and-brick e-commerce struggle to incorporate online interaction.

Correct AnswerverifiedShow Answer

Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.

Correct AnswerverifiedShow Answer

A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.

Correct AnswerverifiedShow Answer

_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified